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Moving into the future with the power of contents

Service

Our multinational team of media industry experts provides strategic support for your overseas PR and marketing activities. Leveraging the perspective of former journalists and editors, we focus on “content-driven communication” as our core approach. We deliver end-to-end services—from meticulous market analysis based on field research to sales channel development rooted in local business practices.

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    Content creation and distribution

    From press releases to social media, we provide comprehensive support for strategic multilingual content creation and distribution (Japanese, English, Chinese, Indonesian). Drawing on deep insights from our journalism experience, we also design and produce landing pages and owned media platforms as “readable media” that resonate with your target audience.

  • Information gathering and analysis

    We support multifaceted information gathering and analysis through the meticulous examination of overseas media, social media, and specialist reports. Leveraging our position as an Asian hub, we also conduct on-site interviews and field research at exhibitions. We swiftly compile and deliver video, photography, and text captured from a journalist's perspective, ensuring appropriate presentation.

  • Market development

    Leveraging our extensive overseas experience to build local networks and deep understanding of business practices, we provide dedicated support to help your company develop new sales channels. Beyond identifying and matching optimal buyers and distributors, we also undertake sales agency services. This minimises market entry risks while enabling the swiftest possible business expansion.

Works

Current project and previously created websites.

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    Market expansion for startup

    This project supports a Japanese startup in developing overseas expansion. We will improve an existing websites by changing the UI and UX, making them mobile-friendly, and creating an English version. We also work as a sales agent.

    Upcoming
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    Recruitment company website

    This is a mock website coded based on a designer's layout comp. In addition to HTML and CSS (SASS), multiple animations have been implemented using JavaScript.

    View site
    (User, password = shdemo)
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    HR services company website

    This is a mock website coded based on a designer's layout comp. It is a custom WordPress theme, comprising a homepage and seven distinct templates for its subpages.

    View site
    (User, password = shdemo)

Work Flow

The general flow from consultation to delivery. We respond flexibly according to the situation.

  1. 1

    Consultation and quotation

    Please consult us about your requirements, delivery date, budget, etc. After hearing the details, we will send you a quote.

  2. 2

    Production

    We will work with you to align your requests for content, websites, etc., and produce the final product.

  3. 3

    Confirmation

    Please check the delivered contents. Any deficiencies will be corrected and addressed as necessary.

  4. 4

    Delivery

    We deliver the final product. We can also handle press release distribution and update your web server.

About

Hideki Kubo, Founder of SHIFT HUB

After graduating from university, I built my career in the IT industry as an engineer and consultant for core business systems. Following overseas study, I transitioned into the media industry. For many years, I worked in Japan and Southeast Asia as a reporter, editor, and corporate planning manager, driving business through the power of information.

I am now based in Singapore, Asia's hub, working independently. I founded SHIFT HUB, which combines “IT technical expertise” with “media editorial capabilities” to support Japanese companies expanding overseas. In this era of transformation, I provide multifaceted marketing support centered around content.

In my personal life, I enjoy watching soccer, traveling, and wine, while also navigating the challenges of raising children.

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Message

As a business partner, I leverage my strengths: the “ability to communicate with precision” honed as a news media reporter and editor, and the “realistic market sense” gained from my posting in ASEAN.
In this era of AI-driven transformation, the very ease of mass-producing information makes human-driven, trustworthy content more valuable than ever. Leveraging my media background, I design messages that deeply resonate with markets from Singapore, Asia's hub. Strategically integrating the latest technologies, I powerfully support Japanese companies in achieving their management goals and expanding into new markets.

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